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    Assignment 4: Measurement and Tracking

    For this assignment, I have chosen the organization: Herschel Supply Co. 2. The platforms they are using are: 3. The target audience of Herschel Supply Co is people from 20 to 35 years old. This is the main reason they are using these four channels to engage with its audience. Instagram, has more than 200 billion users and the average age of its users is 18 to 29, being its main purpose to build relationships and conversation. This way, Herschel Supply Co can generate leads by having an Instagram presence and connect with the majority of its target audience. Facebook, has more than 1.3 billion users and the age range…