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    Assignment 3: Segmentation

    Market Segmentation For this assignment, I have chosen the cellphone market. It is a big market with a big range of potential customers, so it is imperative to divide it into different segments in order to target the right audience. In this opportunity, I have divided the cellphone market into 5 different segments. To do so, I had the chance to interview a Wallmart Sales Associate who is in charge of the wireless division. He gave me some interesting insights about customers who buy cellphones at this particular location and I could distinguish various characteristics among them to create a customer profile for each segment. The segmentation I am presenting…