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    Assignment 4: Measurement and Tracking

    For this assignment, I have chosen the organization: Herschel Supply Co. 2. The platforms they are using are: 3. The target audience of Herschel Supply Co is people from 20 to 35 years old. This is the main reason they are using these four channels to engage with its audience. Instagram, has more than 200 billion users and the average age of its users is 18 to 29, being its main purpose to build relationships and conversation. This way, Herschel Supply Co can generate leads by having an Instagram presence and connect with the majority of its target audience. Facebook, has more than 1.3 billion users and the age range…

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    Assignment 3: Segmentation

    Market Segmentation For this assignment, I have chosen the cellphone market. It is a big market with a big range of potential customers, so it is imperative to divide it into different segments in order to target the right audience. In this opportunity, I have divided the cellphone market into 5 different segments. To do so, I had the chance to interview a Wallmart Sales Associate who is in charge of the wireless division. He gave me some interesting insights about customers who buy cellphones at this particular location and I could distinguish various characteristics among them to create a customer profile for each segment. The segmentation I am presenting…

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    The One With The Winter Boots Winter is comming! That’s right, guys… Winter is around the corner and we need to get our shoegame on point. So, here are some options to keep your feet warm and stylish. Get ready for the Hollidays Vince Camuto Stuart Weitzman Tory Burch Get ready for a lot of snow Uggs Sorel Timberland That’s all for today. Hope you have enjoyed these lists and don’t forget to tell me in the comments which are your favorite winter boots. Carpe diem!